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Good Dee’s Sunflower Seed Flour a Hit in Healthy Baking Mixes

Thursday, January 3, 2019
filed under: Utilization/Trade: Confection-Non-oil

Deana Karim
Explain the idea behind Good Dee’s. 
       The journey to Good Dee’s has been really long.  After I had my son, I wanted to get healthy.  It was about having a healthy relationship with food and to maintain a healthy weight.  It was time to get healthy-for myself and for my family. 
       This is where my mix comes in!  My love for cooking and baking led me to creating new ways to bake all the treats I loved, but with no sugar and lower carbs.  I started taking my cookies to brunches and dinners, and the response was overwhelming.  The cookies then transformed into the cookie mix and here we are today with 10-plus mixes and more to come.  I've spent a lot of time developing new mixes with quality ingredients to fit a variety of lifestyles. 
How is sunflower utilized in your product?
       We use sunflower seed flour in four of our current mixes on the market: our Brownie mix, Blondie mix, Chocolate Snack Cake and our Muffin mix.  We will be rereleasing our sunflower seed-based Chocolate Chip cookie mix in 2019. 
Why do you use sunflower?
       The results were stunning!  Using sunflower seed flour gives us the texture you would expect in a baked good, as well as a subtle flavor that most cannot recognize. Once the seeds have been ground into a flour, it’s easily transformed and becomes very versatile. 
What makes your products stand out?
       Good Dee's uses the highest quality ingredients.  We use non-GMO erythritol, sunflower seed flour as well as almond flour in our other mixes, and stevia. The flavor alone is the reason the customers keep returning.  Good Dee’s does not just provide what people want, but what they need. Our low-carb, gluten-free mixes allow those who live with food restrictions to enjoy the sweet life. 
What kinds of challenges have you faced along the way?
       Good Dee’s is a fully functional business with products available on Amazon, in Canada, our website and select retailers across the country.  There have been many difficult paths, but all have led to a thriving business with the most genuine and loyal customers.  I love my customers so much!
Where can your products be purchased?
       Our website, Amazon, Switch Grocery in Canada and select retailers posted on our website. 
What has been your customers’ perception of sunflower?
       They had no idea what sunflower could do!
Are there any new offerings, new products?
       We’re always working on new projects and finding better ways to serve our customers. Stay tuned in 2019 for some BIG announcements. 
Are you doing advertising, PR, social media or grassroots efforts to promote your product? If yes what?
       We are heavily involved in social media. You can follow us on Facebook and Instagram. The growth of our business has been organic, and we let the product speak for itself. We have wonderful customers who support us. 
What does the future hold for your company? New products on the way?  New promotions or marketing strategies planned for the upcoming year?
       The sky is the limit for Good Dee’s. 2019 is going to be our best year yet, and we can’t wait to share it with the world. We hope you come along for the journey. 
         I love what I do and hope it is shown through the mixes. 
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